Strategies and content marketing ideas for your business in San Francisco

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Businesses all over the world use content marketing strategies to grow their brand awareness and increase sales

It is inevitable that content marketing in this day and age is something you don’t want to miss out on. However, what does content marketing actually mean? How do you do it efficiently, and what type of content marketing is best for you? Let us get into the nitty gritty and answer a few of your favorite questions around it. 

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What does content marketing mean? 

Content marketing is a marketing strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

The purpose of content marketing is to provide good and valuable information to your target audience and establish your business as a trusted source of information in your industry.

What type of content marketing is best for you?

What’s best for you is something that really only you can decide for yourself, however, with video being one of the main distributors on all social media platforms right now, it should be on the top of your list. Here are our favorite types content marketing:

1. Videos: Moving visual content that can be used to demonstrate products or services, explain concepts, or entertain viewers. Preferably short form content for TikTok, Instagram and Facebook.
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2. Blog posts: Informative articles that provide valuable information to readers and can help establish your business as an industry thought leader.
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3. Social media posts: Short-form content that is shared on social media platforms, such as Facebook, Twitter, and Instagram.
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4. Ebooks: Long-form content that provides in-depth information on a specific topic and can be downloaded as a PDF.
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5. Infographics: Visual content that presents information in a visually appealing and easy-to-understand format.
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6. Podcasts: Audio content that can be downloaded and listened to on-the-go.
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7. Email newsletters: Regularly-sent emails that provide valuable information to subscribers and can include links to other pieces of content.
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Which type is your favorite? With countless videos going viral on all kinds of social media platforms every day, we choose video! We think that a good strategy and big output of videos can be uber successful to drive more awareness or sales for your brand.

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If this is in your interest and you’d like a full-time content partner in your business, we’d love to chat. 

You can contact us HERE.

We look forward to hearing from you! 

Best
Your Team at STMNT Studios

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